Lululemon's exploration of England Case Study Example | Topics and Well Written Essays - 1250 words

Lululemons exploration of England - Case Study ExampleLululemon is a insurance premium brand offered at premium prices which make it near to impossible for the competitors to imitate. Lululemon believes on community involvement in its business and thus allows others to imitate its products or technology used to manufacture products. This business practice is in alignment with Lululemons doing-the-right-thing initiative. The aim was to support community members to take an active part in achieving purity in healthy habits. But the competitors find it difficult to imitate Lululemons products or strategies because it is very expensive and requires a great set of skills to produce a Lululemons product.The way Lululemon has structured its organizational hierarchy facilitates smooth functioning of the business. The headquarter is stationed in Canada where the product designing and concept manipulation is carried out. Moreover, the headquarters also handles the financial controlling fu nction of the business. Whereas the business in Australia, New Zealand, and the United States is handled by the respective authorities in these countries so as to provide these subsidiaries autonomy over their business practices. This is beneficial in a manner, that it provides a room for the business to adopt the local taste and social structure to market products in an effectual manner. Although, the control of business related matter is in the hand of management of these local subsidiaries, the product manufacturing and financial controlling is still taken care by the head office.