Company Introduction, Market Segmentation, and Product Positioning Essay

The key to successful product implementation in today’s national enterprise system is the effective marketing of a new product with the company’s line of existing products. As stated by Lacobucci (2012), marketing is defined as an exchange between a company and its customers. The customer wants something from the company or firm and vice versa. In previous times, a company would manufacture a product they thought the customer would want or need. The customer purchased that product because of a pending need, which basically meant that marketing used to be product oriented. However, marketing today is more that an advertisement for goods and services in an attempt to attract new business. We live in a customer orientated and empowered marketing environment. We realize the importance and ramifications of having an exchange with our customers and developing a relationship with them. It is this exchange of information between our company and our existing as well as future customers that secures our position in our target market. Our company is a regional tool distributor located in the northeastern section of the United States. Our customer base consists of several major retailers, nationally known in the retail and wholesale tool industry. We used the brand label Blue Steel Tools for marketing and distribution of our products to discuss the implementation of an effective plan to market a new product line, the Illuminated Power Wrench. This paper will analyze market, identify our market segment for sales distribution and discuss the reasoning for the segment. Discussing the target market and why the targeted customers were specifically selected. We will do the SWOT analysis; describe the unique market position and the expected service provided in meeting the needs of the target audience. 1. Identify the marketing segment for the product and provide a rationale for this segment. The definition of a market segment as stated by Lacobucci (2012) is a group of customers that shares similar inclinations towards our brand. To define market segment further for our needs, it is an identifiable group of individuals, professionals or organizations that share one or more characteristics or needs in an otherwise homogenous market. In our case, our product will have a very wide market of consumers and small business owners and employees. Therefore we will need to reduce the market segments to larger chunks. Market segments generally respond in a predictable manner to a marketing or promotion offer. The market segment for the new product will vary widely due to the versatility of our product usage. Our main segment approach will focus on the wholesale distribution to retail repair supply stores who carry lines of tools for resale to the private and business consumer. These market segments will include businesses such as Lowes and Home Depot, retail tool distributors such as Harbor Freight Tools, automobile parts stores such as Advance Auto Parts and tool catalogue companies such as great Northern to name a few. As we analyze this segment we ask the question if this segment is viable and can we profit from using it. Other considerations are accessibility and measurability. This segment is small enough to manage our sales and distribution, but large enough to reach the ultimate user of our product. This market segment possesses the potential and versatility to sell and distribute our product to the target consumer market with a widely diversified audience in the retail industry. The bases for this segmentation include similar demographics, geographical locations, and psychological make-up of customers and behaviors of users/purchasers. In other words, the customer base for our segments meets the desired user of our end product. Anyone who builds or repairs something whether they are a novice or professional is a potential customer. Therefore, by using this method of market segmentation for product distribution, we will successfully sub-divide a large homogenous market into clear identifiable and manageable segments that have similar needs, wants or demand characteristics indicated by Lacobucci (2012). 2. Discuss the target market and provide rationale for this target market. The target market defined is the particular market segment at which a marketing campaign is focused. As stated earlier, this product has been designed for the retail tool industry. We have targeted segments in the industry that will be the most successful in reaching the consumer and generating a demand for our product through steady sales. Lacobucci stated the first perspective in assessing segments target is to have a view of the segments themselves and the primary concern is the segment be profitable. This in turn will become a profitability issue for our company as we continue to hold a place in the small tool market and generate profits with continued sales. The second perspective examined was if the market or segment fit with who we are. In this case the answer is yes. The ultimate target for this product is the consumer. The greater exposure we have, the higher propensity for sales growth. The illuminated ratchet screw driver is a quality tool for use by not only the novice home self repair person; it will also meet the needs of the professional repair person, no matter what the industry. The illumination system in the handle of the wrench will appeal to the vehicle mechanic working in the close quarters of an engine compartment, the electrician repairing the circuit breaker box, the computer repair technician working in between electronic circuitry as well as to the basic consumer performing handy maintenance projects. This tool will come with the standard wrench lugs and have availability to accessories such as wrench tips to enhance its versatility to meet the needs of a wider target audience. The wider target audience is customers of our targeted market segments. Therefore the target market is our pathway to the ultimate user of the product is consumer sales. The strategic sales objective of these retail establishments coincides with our strategic vision of reaching the ultimate user of our products, satisfying their needs and increasing the likelihood of additional product sales. 3. Perform a SWOT (strengths, weakness, opportunities and treats) for the company. As we move forward in the marketing of our product, we need to our own corporate strengths. Lacobucci (2012) suggests the use of a SWOT analysis in identifying our strengths, weaknesses, opportunities and threats. The strengths and weaknesses characterize our company in relation to competitors where the opportunities and threats characterize the broader environment such as the tool industry, suppliers, the government and etc. Our strengths are in our track record in t he tool industry. We have provided quality products at competitive prices. Another perceived strength is in the management of our company. The senior management of Steel City Tools has provided a strategic vision with clearly defined attainable goals for market position and sales. However a perceived threat is in the foreign market. A number of tool company’s efforts have been over shadowed with a cheaper duplication of products from foreign markets. The US has been plagued with a reduction in the manufacturing industry due to globalized markets, elimination of trade barriers and outsourcing. The end result is our market segment (distributor) could purchase a similar product cheaper and increase their gross margin and not purchase our product for resale. Another threat we are not prepared to react to is loss of a major distributing customer. With more and more businesses merging, we could lose a distribution source with no warning. One of our weaknesses is we have focused on sales east of the Mississippi, thus limiting market expansion. However, this could be turned around as a future opportunity for market expansion. An easy way to expand our market is to establish a retail division and use infomercials through the cable television network to accept mail order/telephone order select product sales such as our new illuminated power wrench. However, a marketing effort of this nature would require careful consideration must be given to the geographical area so as not to alienate our primary segment customers. A move of this nature would require additional capital investment and careful analysis of this type of expansion would be necessary to minimize risk of project failure. The SWOT is useful in clarifying our marketing questions. The key is to address our shortcomings so as not to give the competition an upper hand and not raise concerns with our customers and capitalize on our strengths for continued success. 4. Create the market position for your product and service. Explain your rationale. Product positioning, according to the Encyclopedia of Business, involves the tailoring the entire marketing program to include product features, distribution, price, quality and service to meet the needs of the consumer within the specific market segment. In this manner, the product positioning is part of the overall market segmentation. Product position takes place in our distributors store, or target market segment and tells us how we can strive most effectively in that market segment against our competition which are also present on display. The key is to understand the consumer perceptions of the product and the marketing behind it. Quality, reliability, affordability, unique features, benefits to the customer is just a few attributes of product positioning. According to Lacobucci (2012) positioning is often about modifying the four P’s of marketing (position, price, place and promotion). In the case of our company, our reputation is a reflection of the position to provide a quality product at a competitive price while leading the market in innovation. Our company performance is attributed to the quality of our employment staff. Our employees are at the core to our success. We have established core values for our company’s work force by creating a positive work culture with recognition of the whole person concept. The strategic leadership from the top on down to the employee fosters productivity with reward and recognition to enhance their performance in support of the company operations to include our marketing efforts. Thus the positive and proactive personality of our company in meeting its marketing objectives is a direct reflection of the quality of every member of the Blue Steel Tool Team. As we continue to grow and develop products for sale, we position our products at a distribution sales point or market segment with the greatest customer exposure for maximum market penetration. We will service our product to the satisfaction and benefit of the customer so as not to jeopardize customer confidence as well as the business relationship with our market segment. The product we create and the service we provide are a direct reflection of not only our company, but that of our distributors. Our products are designed to meet the working needs of our professional as well as consumer clientele with a level of quality that meet or exceed expectations at the best value. References Lacobucci, D. (2012) Marketing Management: 2012 custom edition. Mason OH Market Segment Defined Retrieved from http://www. businessdictionary. com/definition/market-segment. html Morley R. (2006), Trumpet Print Edition: The Death of American Manufacturing, February 2006 Retrieved from http://www. thetrumpet. com/index. php? page=article&id=1955 Reference for Business Product Positioning: Encyclopedia of Business, 2nd ed. Retrieved from http://www. referenceforbusiness. com/small/Op-Qu/Product-Positioning. html Target Market Defined retrieved from http://www. businessdictionary. com/definition/target-market. html

Art Criticism and Art History Essay

The origins of the practice of assemblage can be traced back to its early twentieth century roots based on ideas presented by Dadaists. The Dada movement was a literary and artistic movement during the First World War and further developed as a non-art movement. The main idea of Dada was to not follow a uniform rule of what an artwork entails in order to be valued. This movement was significant in the development and history of art as it challenged society with new ideas therefore provoking change in our perspective of what can be classified as aesthetically pleasing and all the possibilities of what art is. Also, the emergence of Dadaism occurred when the world was in an affluent, strong, materialistic and consumer oriented mindset and was created out of the frustration and pain felt by young artists provoked by a revolt against the horrors of war. By their governments allowing such barbarism to take place, they then adapted beliefs in opposite to those implemented onto them: For example, in a time where impressionism was celebrated as influenced by realism, romanticism, baroque and renaissance movements, Dadaists disregarded past influences and made their own art from whatever was considered non-artistic. The Dadaists stood for anything that wasn’t classified as art due to criticism of this war and created non art by using Shock Art to capture the attention of viewers at the time. The Dadaists would use vulgar words, scatological humour, visual puns and found objects to create non artistic pieces. This generated reactions of offence and shock by society at the time and therefore achieved its purpose, which was to provoke an emotional reaction from an audience. A clear example of this is represented in Marcel Duchamp’s ‘L. H. O. O. Q’ where the artist has painted moustache on a copy of the Mona Lisa. This became one of the most well known acts of degrading a famous artwork as Duchamp’s postmodern viewpoint challenged what the image originally had to offer and changed its meaning completely. This ‘degrading’ of the Mona Lisa achieved another level of offence through the title of the image being a pun, which, when translated in French, the letters’ pronunciation says â€Å"She has a hot ass† whilst being displayed as post-card size rather than being large and therefore admired as Da Vinci’s masterpiece was as well as many influential artworks of the past. The subjective viewpoint of this artwork is to provoke an emotive response from viewers and is a form of satire against the ‘Mona Lisa†. The Dada movement was a revolt against the â€Å"high cultural† content of the visual arts of the time. To truly act against high content of artwork, the Dadaists elevated ordinary objects into the outlook of the ‘aesthetic’ by forcing viewers to observe everyday objects in new frameworks. Assemblage in the Dada movement varied widely as there was no predominant medium of use in any of these artworks and left the construction of the work to the imagination of the creator rather than implying that only a painting suiting the era is considered art. The Dada movement self destructed when it was in danger of becoming an acceptable art practice in society. Due to use of assemblage, ready made objects and montage of all sorts, these techniques of art gained acceptance from Dadaism and became popular within the upcoming years of the movement. Dada was influential in the creation of surrealism as these works are not only an attempt to express the mechanism of the mysterious subconscious but are also characterized by fantastic imagery and bizarre juxtaposition of subject matter trying to be represented in this form. Another representation of Dada is Marcel Duchamp’s exhibition of a urinal (left) as his sculpture aiming to persuade audiences to view the urinal as a work of art and called it a â€Å"readymade†. Due to Duchamp’s Dada contributions and challenging of the social order of the art world, he is now seen as the originator of conceptual art. Duchamp’s works are both seen as postmodern as they use postmodern conventions such as appropriation and parody (as seen in L. H. O. O. Q) and recontextualisation in ‘Fountain’ (above). The re-emergence of the found object in pop art was significant in the development of the history of art as it reinforced previous ideas presented by the Dada artists of aesthetics and of what society will accept as an artistic work. The re-emergence of the found object in pop art looked at artworks using contemporary theories and knowledge that were established in the 1980s to challenge traditional and modernist ideas, which was exactly the aim of the Dadaists. It is due to the challenging of contemporary perceptions of art in which the found object would be considered a postmodern practice in its time. Found art (also known as Ready-mades) is a description of art created by modified and undisguised objects that are not considered art for the main reason of their non-art function. The art created by these found objects convey meaning through their context, assemblage/composition and by the artists intention and approaches taken to montage pieces together. The use of assemblage and the found object in Pop Art practice became an artistic trend and is exemplified by Robert Rauschenberg where he combines installations with the assemblage of large physical objects and commercial photography to form ‘Combine’ in 1963. Rauschenberg merges various non-traditional materials and objects into innovative combinations and through this process, has combined contemporary art with the found objects. This demonstrates Rauschebergs’ movement from abstract expressionism to pop art. Raschenburg’s process of art making involved entailed walking around a block of area in his studio and collecting junk and rubbish, as demonstrated in â€Å"Combine†. This artmaking practice was seen as a further development of Dada’s use if rubbish and readymades. Raschenburg is now considered to be a neo-Dadaist due to these unconvential traditions. His works such as â€Å"Combine† are subjective as they are personal works expressing thought and imagination. Claes Oldenburg’s â€Å"Giant Hamburger† is another example of the found object’s re-emergence in pop art as it reflects his concerns of making art materials from products of the commercial world and succeeds in showing the everyday complexity of 1960’s American culture, being that of fast food. â€Å"Giant Hamburger† is unconventional in its subject matter and materials as it simply displays a massively oversized American icon at 132 cm high and 213 cm wide. The use of imitating a symbol of American culture enhances the impact of this work and the soft texture of the sculpture also challenges the idea that a sculpture’s form must be solid and hard. This artwork is cultural as it highlights a the American culture that has become fast food and is subjective as Oldenburg sums up his ideas of fast food in hope of provoking a response from audiences, therefore creating a link between the artist and the artwork. Richard Hamilton also represents the re-emergence of the found object in Pop art as he became known for â€Å"Just What Is It that Makes Today’s Homes So Different, So Appealing? † in 1956. This collage consists of various images found from American magazines all within a household environment. The staircase is taken from a model advertisement for a vacuum cleaner and the woman posing is believed to be Jo Baer who had posed for burlesque magazines in her youth. The rug is a blown up photograph once used as a magazine feature and the figure of the Earth cuts into the top of the picture. Features of Pop Art are present in this image through the use of bright colours and collage is used in Hamilton’s artmaking adding a unique and distinguishable factor to his work. The objects that are displayed are also significant and can be related to Hamilton, therefore making the artwork subjective as well as postmodern. These articles and cutouts from around the room are from Hamilton’s collection over time from texts he found to be interesting. Through expression of Hamilton’s experiences, the audience is able to reflect on the artists’ imaginative qualities produced by the above artwork. The conceptual framework is visible in this image as the artists’ ideas are tied in with the world (being current affairs as shown by the media/articles/magazines) to form an artwork for a broad audience. The cultural frame is also portrayed in â€Å"Just What Is It that Makes Today’s Homes So Different, So Appealing? † Through ideological aspects in society such as the medias influence as represented by magazines, celebrities and newspapers. This artwork is therefore significant as it acts as a zeitgeist reflecting the culture of the time when pop art was emerging. This allows audiences to understand the artist’s world at the time and the audience he was presenting to as well as his influences. The earth cutting into the top of the artwork may represent advances in knowledge regarding evolution of Earth that may have influenced Hamilton.

Free Essays on Roselily

ROSELILY The story, Roselily, tells about a woman’s personal feelings whose name is Roselily. Roselily has three children and she is marrying a man, but she has a huge amount of problems with herself. She can not be sure about anything and she does not know if she loves her husband or not. She does not hate him, but nothing is clear in her emotions. She loves his loving of her, because she thinks that nobody loves and cares about her like this. As a conclusion, she has some fears about the future and she can not make a powerful and safe decision about her life. She is living like how her heart wants to. Is she being wise or is she making a mistake by marrying her? I think, she behaves wrongly, because marriage is a very important thing and people have to think about it very carefully before marrying each other. Otherwise, it can be ended with a disaster and this brings unhappiness to both the man and the woman. People should feel the real love and desire by heart before taking this decision. Being not sure in this situation is very dangerous for both side, because, if there is a child or there are children in this relationship, they can also be effected by this negatively. In short, I think, she is making a mistake by marrying her.... Free Essays on Roselily Free Essays on Roselily ROSELILY The story, Roselily, tells about a woman’s personal feelings whose name is Roselily. Roselily has three children and she is marrying a man, but she has a huge amount of problems with herself. She can not be sure about anything and she does not know if she loves her husband or not. She does not hate him, but nothing is clear in her emotions. She loves his loving of her, because she thinks that nobody loves and cares about her like this. As a conclusion, she has some fears about the future and she can not make a powerful and safe decision about her life. She is living like how her heart wants to. Is she being wise or is she making a mistake by marrying her? I think, she behaves wrongly, because marriage is a very important thing and people have to think about it very carefully before marrying each other. Otherwise, it can be ended with a disaster and this brings unhappiness to both the man and the woman. People should feel the real love and desire by heart before taking this decision. Being not sure in this situation is very dangerous for both side, because, if there is a child or there are children in this relationship, they can also be effected by this negatively. In short, I think, she is making a mistake by marrying her....

Swot Analysis of Bank Al-Falah Essays

Swot Analysis of Bank Al-Falah Essays Swot Analysis of Bank Al-Falah Essay Swot Analysis of Bank Al-Falah Essay SWOT Analysis of Bank Al-Falah Here we have applied this very useful technique to identifythe strengths, weaknesses, opportunities and threats ofBank Al-Falah. Strengths Strengths Strong Financial Position Strong Financial Position As we can see in the financial statements of the bank, the financial position of the organization is very sound and its profitability is in increasing. The Earning per sharehas been increased on a rate of about 50%, which is a verypositive sign. Highly Qualified Employees Highly Qualified Employees The bank has highly qualified and skilled workforceand it has succeeded to attract the best bankingprofessionals from across the country due to its growingpace and sound reputation. Conducive Environment Conducive Environment The management of the bank is very muchconcerned with the development of and improvement of theworking environment. The bank has state of the art andpurpose built branches where all the modern technologiesare provided to get the efficiency of the workforce and thecustomer satisfaction. Govt. Support and Encouragement Govt. Support and Encouragement As the owners of the bank belong to UAE and thetype of their investment in Pakistan is a foreign investment,the govt. is fully supporting the bank management due to itspolicy to maximize the foreign investment in the country, toget the economic prosperity. Fastest Growing Financial Institution Fastest Growing Financial Institution Due to its successful business policies and thestrong financial position the bank has achieved thereputation of fastest growing financial institution in thecountry. It has greatly increased the customers confidencein the bank Huge Expansion Plan Huge Expansion Plan Due to its strong financial position the bank has undergone a huge expansion plan to compete with the existing bank all over the country and with the passage of time the branch network is expanding at a very good pace. Young and Energetic Workforce Young and Energetic Workforce As the bank is a newer one in the country, the bankhas an advantage over its competitors because the majorityof its workforce is young and not very much over aged. Thus the bank is getting maximum out put from its youngand energetic workforce by spending comparatively less ontheir remunerations. Islamic Banking Division Islamic Banking Division The bank is one of the pioneers of the commercialbanks who have started the Islamic Banking along with theirconventional banking. The bank has a separate network ofits Islamic Banking Division which has 16 branches acrossthe country and this network is also expanding at a very good pace. Weaknesses Waiver of charges Waiver of charges Currently the middle management of bank Al-Falah is thebig reason for waiver of charges. Bank Al-Falah loosing alot of its income likes (Cheque book charge, online charges,statement charges, and other things) because ofmanagement. This is a weakness of bank Al-Falah. Inexperienced workforce Inexperienced workforce As the majority of the workforce consists of young professional, they lack in their experience. And sometimes ack of experience becomes a hurdle while serving to thecustomers. It is the point where they feel difficulty whilecompeting the other bank, which have a very experiencedworkforce. Over work Load on Employees Over work Load on Employees It was observed in the branch that as compared tohuge business the bank is dealing in, the no. of employeesis lesser and thus there is an increased workload on theemployees. Due to this the efficiency of the employees isreduced. Employees are not very much Employees are not very much Motivated Motivated As discussed before, the workload is high and theemployees, especially the credit department, have to dolate sittings to complete their tasks. On the other hand thebank has revised its salary increments policy to decreasethe increment rate, as a result a decreased motivation levelof employees is observed Opportunities Rapidly Growing Economy Rapidly Growing Economy At present the Pakistan’s Economy is growing on avery fast pace. The rapid growth of economy has resulted inthe increase in the growth rate of all economic sectorsespecially in the banking sector which is growing at afastest speed than ever and in future the growth is expectedto increase even a higher rate. Increased Interest Rates Increased Interest Rates The SBP has revised the interest policy and theinterest rates have been linked with the KIBOR rates. Dueto which the banks interest rate has been substantiallyincreased which will greatly increase the banks’ profitability. Mega Projects Financing Mega Projects Financing As the increase in overall business activity in thecountry, the investors are launching various types of MegaProjects especially in housing and textile the bank has agreat opportunity to finance these projects at very profitableterm. Huge Demand for Consumer Huge Demand for Consumer Financing Financing The increase in per capita income and overalleconomy has resulted into a great demand for theconsumer financing especially for home finance and carfinancing and it is said that this trend will increase more infuture. The bank can earn a lot by focusing on its consumerfinancing sections. Merger with UBL Merger with UBL After the privatization of United Bank Limited,  themanagement of the BAL has purchased the majority sharesof the UBL, and it is planning to merge these two banks. AsUBL is the second largest bank in the country, this mergercan make the bank the largest bank of the country. Growing Trend of Islamic Banking Growing Trend of Islamic Banking There is a very good growth trend in the Islamicbanking in the country and in the world as well. BAL has theadvantage of having full fledged Islamic Banking networkand the growth in this particular field can be very fruitful forthe bank. Spending Practices of Mass Spending Practices of Mass As the Pakistani’s are known for their extravagantpractices, and to fulfill their funds requirements they don’thesitate from getting loans from banks. Thus there is a verygood scope for the bank to run successful business in suchcircumstances.

Prehistoric Life During the Paleocene Epoch

Prehistoric Life During the Paleocene Epoch Although it didnt boast as wide an array of prehistoric mammals as the epochs that succeeded it, the Paleocene was notable for being the geologic stretch of time immediately following the extinction of the dinosaurswhich opened up vast ecological niches for surviving mammals, birds, reptiles and marine animals. The Paleocene was the first epoch of the Paleogene period (65-23 million years ago), the other two being the Eocene (56-34 million years ago) and Oligocene (34-23 million years ago); all these periods and epochs were themselves part of the Cenozoic Era (65 million years ago to the present). Climate and geography. The first few hundred years of the Paleocene epoch comprised the dark, frigid aftermath of the K/T Extinction, when an astronomical impact on the Yucatan peninsula raised enormous clouds of dust that obscured the sun worldwide. By the end of the Paleocene, however, the global climate had recovered, and was nearly as warm and muggy as it had been during the preceding Cretaceous period. The northern supercontinent of Laurasia had yet to completely break apart into North America and Eurasia, but the giant continent Gondwana in the south was already well on its way to separating into Africa, South America, Antarctica and Australia. Terrestrial Life During the Paleocene Epoch Mammals. Contrary to popular belief, mammals didnt suddenly appear on the planet after the dinosaurs went extinct; small, mouselike mammals coexisted with dinosaurs as far back as the Triassic period (at least one mammalian genus, Cimexomys, actually straddled the Cretaceous/Paleocene boundary). The mammals of the Paleocene epoch werent much larger than their predecessors, and only barely hinted at the forms they would later attain: for example, the distant elephant ancestor Phosphatherium only weighed about 100 pounds, and Plesidadapis was an extremely early, extremely small primate. Frustratingly, most mammals of the Paleocene epoch are known only by their teeth, rather than well-articulated fossils. Birds. If you were somehow transported back in time to the Paleocene epoch, you might be forgiven for concluding that birds, rather than mammals, were destined to inherit the earth. During the late Paleocene, the fearsome predator Gastornis (once known as Diatryma) terrorized the small mammals of Eurasia, while the very first terror birds, equipped with hatchet-like beaks, began to evolve in South America. Perhaps not surprisingly, these birds resembled small meat-eating dinosaurs, as they evolved to fill that suddenly vacant ecological niche. Reptiles. Paleontologists still arent sure why crocodiles managed to survive the K/T Extinction, while their closely related dinosaur brethren bit the dust. In any case, prehistoric crocodiles continued to flourish during the Paleocene epoch, as did snakesas evidenced by the truly enormous Titanoboa, which measured about 50 feet from head to tail and may have weighed more than a ton. Some turtles, too, attained giant sizes, as witness Titanoboas contemporary in the swamps of South America, the one-ton Carbonemys. Marine Life During the Paleocene Epoch Dinosaurs werent the only reptiles that went extinct at the end of the Cretaceous period. Mosasaurs, the fierce, sleek marine predators, also disappeared from the worlds oceans, along with the last straggling remnants of plesiosaurs and pliosaurs. Filling the niches vacated by these voracious reptilian predators were prehistoric sharks, which had existed for hundreds of millions of years but now had the room to evolve to truly impressive sizes. The teeth of the prehistoric shark Otodus, for example, are a common find in Paleocene and Eocene sediments. Plant Life During the Paleocene Epoch A huge number of plants, both terrestrial and aquatic, were destroyed in the K/T Extinction, victims of the enduring lack of sunlight (not only did these plants succumb to darkness, but so did the herbivorous animals that fed on the plants and the carnivorous animals that fed on the herbivorous animals). The Paleocene epoch witnessed the very first cactuses and palm trees, as well as a resurgence of ferns, which were no longer harassed by plant-munching dinosaurs. As in preceding epochs, much of the world was covered by thick, green jungles and forests, which thrived in the heat and humidity of the late Paleocene climate. Next: the Eocene Epoch

What Form Will Domestic Terrorism Take in the Future in the United Research Paper

What Form Will Domestic Terrorism Take in the Future in the United States - Research Paper Example This was a form of domestic terrorism since the perpetrators of the bombing were US citizens. This paper discusses the form that domestic tourism is likely to take in future in the US. It presents a comparison of the right wing comprised of white extremists, left wing, animal and eco terrorists and the influx of radical Islam in to the US. Right vs Left Wing Movements Both right and left wing movements share revolutionary ideologies. According to FBI (2009), the militia movement remains the most recent anti-government right wing movement. These extremist groups have been persistent in the US since the bombing of the federal building in Oklahoma. The extremists comprise people who share anti-government ideologies. They are opposed to taxation by the federal government as well as the regulations imposed on economic activities. The militias also resist the federal government’s involvement in international activities as well as equality with regards to racial and religious minorit ies. In other words, they can be described as white supremacists and anti-government groups. The Ku Klux Klan is one of the renowned white supremacist groups. FBI further notes that right wing terrorist groups such as the Skinheads and the neo-nazis are significant security threats to the US. They engage in activities such as bombing as well as indiscriminate shooting in cities (Mullins and Young, 2010). Bjelopera (2011) argues that leaders of these groups promote the advancement of highly structured conspiracy theories making members to believe and behave in ways that make the group undesirable to the law abiding citizens. Some of them advocate for the removal of the term ‘illegal fire arms’ depicting that they would wish that they be allowed to own weapons. Considering their extremist ideologies and the fact that some have paramilitary organizational structures, the federal government has made concerted efforts to quell any terrorist plans that may cause harm to the p ublic through arresting any person possessing illegal arms. The more the federal government exerts pressure on these extremist groups, the greater their efforts to make their ideologies acknowledgeable among susceptible citizens. According to Lerner (2003), right wing extremists make efforts to affirm the need for pursuant of their goals. Their strategy is focused on indoctrination of the public with false philosophies against the government. Left wing domestic terrorism dates back to the late 19th century in the US. It was associated with anarchist groups who were against capitalism. These groups were backed by revolutionary immigrants from Eastern Europe (FBI 2009). Even though left wing terrorism began to decline in the mid 1980s, they left a trail of destruction, worst of all the killing of President William McKinley in 1901 and several bombings perpetrated on US industrialists and capitalists. The most recent left wing groups include; Weather Underground, SLA and the FALN among others who used strategies that instilled fear among the public such as widespread kidnapping and bombing of populous places such as Chicago’s Haymarket. These were among the strategies that the left wing terrorists used to attract attention to their ideologies. However, according to FBI, the only active left wing extremist group is the Puerto Rican separatist movement (Mullins and Young, 2010). Animal and Eco Terrorists Animal and eco terrorists are groups that focus on special interests such as

PRESENTATION Essay Example | Topics and Well Written Essays - 250 words

PRESENTATION - Essay Example entation; (2) delegate tasks; (3) integrate group effects in the unified presentation; (4) review and amend, as needed; and (5) present the information to an audience in the most comprehensive and informed manner. When a team member needs more information to clarify concepts or issues to be tackled, those members who are most qualified and competent in terms of knowledge, abilities and skills should share understanding of the concepts as simple, clear and concise as possible. The instructional approaches that could be used could also be in a form of an illustrative visual presentation, using diagrams or charts, or detailing in an outline form. The applicability and importance of presentations are seen in terms of their significant uses in current and future endeavors. Whatever profession one pursues, knowledge in making presentations would be seen as beneficial in assisting understanding of various concepts through a variety of